"Keep the customer happy." This stock business truth begins long before the customer walks in the door and continues long after the customer walks out.
The marketing program at Defiance College understands that customers' desires and values form the basis for a productive and ongoing business relationship. Marketing majors are equipped with the skills and competencies required to understand, create, and maintain mutually beneficial exchanges between organizations and their customers.
In addition to the strong general business foundation, students work closely with professors to obtain valuable skills in a variety of areas from market research to e-commerce, retail management to advertising.
"Keep the customer happy." Major in marketing at Defiance College and get ready to live out this truth in the business world.
Marketing is a concentration area that offers courses in Professional Selling, Retail Management, and Advertising among others. Students graduating with a concentration in marketing are well prepared for careers in retail management, advertising, and promotion as well as sales. On this page you can find additional information on the requirements of this concentration and also on completing a minor in marketing.
The marketing minor is designed to provide relevant courses to students whose majors are in another department, such as Criminal Justice, Social Work, Communication Studies, Religion, Sport Management, etc., and who desire to acquire the fundamentals of the marketing discipline. Students majoring in a business area may not obtain a minor in marketing.
Careers in marketing are abundant in a variety of areas. Students can also choose to attend graduate school. We have students who have graduated from Defiance College working at Western and Southern Financial, Dicks Sporting Goods, and Powers and Sons, as well as several banking institutions.
"When I first came to Defiance College, I knew there were many things I wanted to accomplish. I also knew there were many things that I should and was capable of doing; however, my true actualization was realizing what I was meant to accomplish. Defiance College helped me realize my potential and focus my future."
"While I have only begun to immerse myself into the core marketing classes at Defiance College, I am already beginning to view commercials and advertising media from a different perspective. The professors' lectures, class discussions, research papers, and assigned presentations have really molded my analytical skills and developed my communication skills, among other aptitudes. I am confident I will be successful because of these skills I continue to acquire and practice in the classroom."
"My experience at Defiance College has been very rewarding. The flexibility of the classes has allowed me to attend Defiance College while working a full-time job as a co-manager at Bath & Body Works. Family is very important to me, and balancing family, work, and college has been a challenge. However, Defiance College has made this possible. The professors are extremely helpful and always willing to accommodate me in any way they can. I find it very beneficial that I can talk with the professors, and they know my name, and are more than willing to accommodate me if I have family functions or work-related meetings to attend. The Business and Marketing Major has really encouraged me to think, not only locally, but globally. Everyone at the college is very personable, and I have met a lot of new friends. I am very excited to see what opportunities lay ahead of me after graduation."
Dawn M. Hoellrich
Master of Business Administration
The graduate program is designed for working adult professionals who want to enhance their management and leadership skills. The curriculum design integrates courses from across disciplines to stimulate both critical and creative thinking. This broad perspective combined with a practical orientation provides the framework necessary for managing and leading in today's team-based organizations. Contact the Graduate Studies and Professional Development Office at 419-783-2351 for more information.
Defiance College has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE), located at 11374 Strang Line Road in Lenexa, Kansas, USA. The business programs in the following degrees are accredited by the IACBE:
This accreditation offers the following benefits: enhanced reputation; international perspectives; continuous improvement; best practices; accountability; and evidence of quality business core.