Valuable experience results from student-led campaign
June 9, 2016
Pictured left to right are Erica Smay, Lornette Lynch, Sean Daley, Blayne Robbins,
George Roth, and Mark Williams.
DEFIANCE, Ohio – Marketing students at Defiance College gained experience running an advertising campaign centered on a local business this past semester. After DC’s commencement ceremony, the campaign ran online for two weeks and concluded at the end of May.
This spring, William Sholl, Assistant Professor of Practice of Marketing, presented his students with the opportunity to run a Search Engine Optimization (SEO) and Google AdWords campaign. Six students formed a team that worked on the project during the last half of the semester and into early summer.
Students on the Defiance team were Team Captain Blayne Robbins of Powell, Ohio; Lornette Lynch of St. Mary, Jamaica; Mark Williams of Plain City, Ohio; George Roth of Defiance, Ohio; Erica Smay of Defiance, Ohio; and Sean Daley of Lima, Ohio. Their campaign featured The Hubbard Company, a local Defiance business.
While working on the project, the students gained valuable skills and knowledge for marketing a real business online, such as strategies with Google AdWords and marketing techniques in SEO.
The team’s goal was to draw attention to The Hubbard Company’s services. For their efforts, they saw an increase in online impressions and a greater awareness of featured products, such as the WARD lesson plan book.
"The Hubbard Company benefited by gaining traffic to our website through clicks funneled in by AdWords," commented Blayne Robbins, who now works as Sales and Marketing Coordinator for The Hubbard Company after graduating in May.
More information about The Hubbard Company may be found online at www.hubbardcompany.com.
Defiance College, chartered in 1850, is an independent, liberal arts institution in Northwest Ohio offering more than 40 undergraduate programs of study as well as graduate programs in education and business. Defiance College has received national recognition for its educational experience of service and engagement. The college website is www.defiance.edu.
