"Keep the customer happy."
This stock business truth begins long before the customer walks in the door and continues after the customer walks out.
The marketing program at Defiance College understands that customers' desires and values form the basis for a productive and ongoing business relationship. Those who add a marketing minor are equipped with the skills and competencies required to understand, create, and maintain mutually beneficial exchanges between organizations and their customers.
In addition to gaining a strong general business foundation, students work closely with professors to obtain valuable skills in a variety of areas from market research to e-commerce, retail management to advertising. DC’s business faculty members strive to prepare their graduates to think creatively about business problems, make sound business decisions, and work successfully in the business world.
A minor in marketing provides relevant courses to students whose majors are in another department, such as business administration, criminal justice, social work, communication studies, religious studies, sport management, etc., and anyone who wants to learn the fundamentals of the marketing discipline. The program offers courses in professional selling, retail management, and advertising, among others. Students graduating with a minor in marketing are well prepared for careers in retail management, advertising, sales, and promotion. Students with a minor often work in a marketing capacity for their internships.
Benefits of the Program
Small classroom sizes allow students to engage actively with faculty and establish strong, positive relationships as faculty support students to succeed in their education and career. Through the McMaster School, students have the opportunity to travel to another part of the world and complete a project of their own design, thereby growing their skills in identifying issues and problem-solving while nurturing a broad perspective.
Students pursuing a marketing minor have opportunities to gain practical experience and test their knowledge and skills on a national level through challenges and competitions such as the Collegiate Echo Marketing Challenge.
The Business Advantage Program is a student-led organization dedicated to "bringing textbooks to life" on DC’s campus. Students discover a retail or service-oriented business concept, develop plans to create the business including advertising and marketing of the concept, human resources, accounting, finance, business communication, and quantitative business analysis, and execute the day-to-day operations.
After College — What's Next?
Careers in marketing are strong in a variety of areas. Students with a marketing minor are prepared for careers in a broad range of areas including brand management, retail management, sales, advertising, and promotion.
Marketing students who have graduated from Defiance College are working at national companies such as Western and Southern Financial as well as several banking institutions.
DC’s master of business administration (MBA) program is designed for students who want to enhance their management and leadership skills. The curriculum design integrates courses from across disciplines to stimulate both critical and creative thinking. This broad perspective combined with a practical orientation provides the framework necessary for managing and leading in today's team-based organizations. Contact business faculty for more information.
Defiance College has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE), located in Lenexa, Kansas, USA. The business programs in the following degrees are accredited by the IACBE:
- Associate of Arts in Business
- Bachelor of Arts in Business Administration
- Bachelor of Arts in Accounting with an optional concentration in Forensic Accounting
- Minors in Business Marketing and Economics
- Master of Business Administration
This accreditation offers the following benefits: enhanced reputation, international perspectives, continuous improvement, best practices, accountability, and evidence of quality business core.
In Their Own Words
"While I have only begun to immerse myself into the core marketing classes at Defiance College, I am already beginning to view commercials and advertising media from a different perspective. The professors' lectures, class discussions, research papers, and assigned presentations have really molded my analytical skills and developed my communication skills, among other aptitudes. I am confident I will be successful because of these skills I continue to acquire and practice in the classroom."
--Matt Rohlf, Marketing Minor
"My experience at Defiance College has been very rewarding. The flexibility of the
classes has allowed me to attend Defiance College while working a full-time job as
a co-manager at Bath & Body Works. Family is very important to me, and balancing family,
work, and college has been a challenge. However, Defiance College has made this possible.
The professors are extremely helpful and always willing to accommodate me in any way
they can. I find it very beneficial that I can talk with the professors, and they
know my name, and are more than willing to accommodate me if I have family functions
or work-related meetings to attend. The business and marketing programs have really
encouraged me to think, not only locally, but globally. Everyone at the college is
very personable, and I have met a lot of new friends. I am very excited to see what
opportunities lay ahead of me after graduation."
--Dawn M. Hoellrich, Marketing Minor
"When I first came to Defiance College, I knew there were many things I wanted to
accomplish. I also knew there were many things that I was capable of doing; however,
my true actualization was realizing what I was meant to accomplish. Defiance College
helped me realize my potential and focus my future."
--Brad Cannon, Marketing Minor
Edwina Phillips, M.B.A.
Assistant Professor of Practice of Accounting